AP: EIB – The Best There Is… The Best There’s Ever Been!

    Rush
    Agent Pierce
    August02/ 2018

    AgentPierce

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    RUSH… The Best There Is… The Best There’s Ever Been

    By BobLeeBobLee

    Hey… it’s me BobLee.  I asked AgentPierce to loan me his page today.  Today’s subject might be too intense for the handful of  left wing loonies that visit BobLeeSays.  Pierce’s audience can handle it…

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    I am pleased to share with you an article from today’s Townhall.com by David Limbaugh… best-selling author and only brother of THE Rush Limbaugh. David wrote this this week on the occasion of Rush’s 30 Remarkable Years as The #1 Radio Talk Show Host on The Planet.

    It has been my honor to count David and Rush as dear friends for over 35 years. That’s five years BEFORE The World ever heard of this “Limbo Guy” on the radio.  There was that time that we…  and when we … but, nevermind…

    There are so many anecdotes, but enough about me… this is about Rush.

    OK, one anecdote… RL went national in 1988… KABOOM!! Around 1991-92 he had become a Force That Could Not Be Denied… but “they” tried… and “they” have never stopped trying to deny his phenomenal impact on “Radio” and on Socio-political conversation in America. I noted…

    “The so-called media pundits / experts are all saying “Limbaugh is a flash-in-the-pan… he won’t last”… in 30-40-50 years, Rush might decide to hang up his Golden Microphone after an unprecedented career as the most impactful radio personality in history… and the so-called media pundits /experts will harrumph and say “see… we told you so… he’ll never last”.

    Yep… I predicted all this back in 1992. Am I cool or what?

    EIB just hit 30 years and Rush’s ratings… his daily reach… his value to his advertisers… his impact on America’s socio-political conversation has never been stronger. Over 600 stations and over 25,000,000 weekly listeners… for 30 FREAKIN’ YEARS!

    “The Left” has never understood Rush… his incredibly loyal listening audience “all across the fruited plain”… and “The Left” never will “get it”. Which is a quintessential key to his incredible success. He “gets them” with half his brain tied behind his back… but they will never “get him”.

    If I would suggest only one website / one media source for you to visit it would be rushlimbaugh.com . His ever-evolving website is technically state-of-the-art simple to navigate. You can stream every show at your convenience. Check it out…

    Enjoy this fine piece by Brother David about how Rush was always destined to be Rush. There is cool stuff in this article that even I didn’t know… YIKES!

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    https://townhall.com/columnists/davidlimbaugh/2018/08/03/congratulations-to-rush-for-30-remarkable-years-n2506335

    Congratulations to Rush for 30 Remarkable Years

    David Limbaugh… August 2, 2018David Limbaugh

    This week marks the 30th anniversary of my brother’s national syndication in radio, and it has been a phenomenal success. Congratulations and kudos, Rush.

    Rush was born for broadcasting, especially radio broadcasting. While he has enormous talent and makes broadcasting look easy, he cultivated his skills into a finely developed art through years of dogged determination and dedication.

    He sensed he had this gift, because he began broadcasting when we were very young, without any prompting. He sat in front of the TV with the volume down and announced St. Louis Cardinals baseball games. When listening to sports broadcasts and AM radio, he did more than follow the play-by-play or the songs; he studied the great broadcasters and DJs with rapt fascination.
    Like any beginner, he started out emulating the pros, but over time, he crafted his own style. He worked on his elocution and meticulously trained himself to ditch our Midwestern accent.

    He was so enthused that my parents bought him a Remco Caravelle — an electronic device that allowed him to broadcast over the AM airwaves inside our home. He began using that with delight, and we were his audience.

    Unlike some people who passionately pursue career or recreational paths for which they have no particular gifts, Rush was richly blessed with natural abilities tailor-made for broadcasting.

    His voice is a malleable instrument under his complete dominion. He could do lights-out impressions of people, from colorful local characters to national celebrities. Impressionists don’t just have pliable voices; they hear details others miss. They notice the subtle nuances of voice patterns — the pitch, the enunciation, the unique vocal tics.

    He hears things other people don’t; he observes things other people miss. He has always used those faculties in broadcasting.
    Rush has a steel-trap mind and is one of the quickest studies I know, a gift he acquired from our brilliant father. He instantly absorbs anything he reads — assuming he has the slightest interest in the material — and has a wide-ranging aptitude for most subjects.

    READ MORE…

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    Agent Pierce
    • Former96Heel Reply
      2 months ago

      I’m not sure when I first heard him, but it was early on in Charlotte. maybe ’90 is my guess. I was still in HS, and cherished the chance to hear him if I was not in school. Post-school, I have had a lot of jobs that either allowed me to listen (in the car travelling), or precluded listening, but whenever the time allowed, Rush was always there. Something strikes me with 30 years though, he has gotten substantially better, I think. Less schticky, and more prescient today than those days. He has been able to read what happens in advance better than anyone else, anywhere, consistently for the entire time.
      .
      Add in several bouts of life that would have taken down any lesser man, and just marvel that he is bigger now than ever. MNF, numerous ‘boycotts’, divorce, addiction, hearing loss. Any one of those would have taken down EVERY SINGLE OTHER media personality, but each time, he has come back wiser, smarter, better.
      .

      A vendor in my industry years ago struggled to get consumers to take to a new technology. One day the rep casually mentioned that they were going to start advertising on Rush nationally the next quarter. It started a wildfire of consumers adopting this new kind of product, and today, multiple other companies are in the same space, and consumers and tradespeople have mostly adopted the new product. I know if I needed to advertise something I were selling, his audience is loyal, smart, they have means, and they trust the voice. I cannot imagine the crazy money he has made for other people in the business, and among his advertisers, and knowing him, he wishes nothing more than wild success for all of them.
      .
      Like it or not, Rush embodies the American spirit as well as any single person I can think of today. I hope he makes it another 20 years, so I can have his voice and message to share with my children.

      • BobLee Reply
        2 months ago

        You speak for literally Millions of devoted listeners. Objective analysis (?) of his success also point to the many consistencies of his show from “bumper music” to time slot to the various show segments. He has never had “a board of advisors” or “consultants” (YIKES) to try and change his gut feel for what makes his show special. He has indeed endured some “challenges” over 30 years but his audience has never wavered. He earned their loyalty and has never taken it for granted. That he has endured during various radical extremes of WH occupants is another testament to his understanding of his audience. Unprecedented in radio history.

    • Radio_Smuggles Reply
      2 months ago

      Still remember in the early 90’s riding through the swamps of south Georgia outside of Waycross heading west towards Valdosta and picking up a weak staticy AM signal of this guy called Rush and not knowing if I was driving towards or away from the signal. So I slowed down to be safe. It was like he was reading my mind and thinking to myself, finally someone “out there” was a voice of what I had been thinking and trying to say. I never thought I was one of the “skulls of mush” but was mush mouthed when trying to say it to others. Rush solved that. Thank him for me.

      • BobLee Reply
        2 months ago

        You, me and 25,000,000 other God-lovin’ Americans …. His innate ability to explain / discuss “politics” in layman’s terms WITH HUMOR together with his understanding of “radio” has never been duplicated.

    • DM Carpenter Reply
      2 months ago

      I am dating myself, but I remember when he went on WPTF. He replaced a local broadcast, “Wrestle with Kwesell” (or somesuch), which began at 1pm. But they only broadcast the last two hours, leaving the noon “Farm Hour” in place. At some point (if my memory serves), EIB sent down a ‘take all three hours or nothing” message, and the WPTF Farm Hour passed into history. In hindsight, having the Farm Hour on WPTF every weekday noon was a last slice of Raleigh being ‘small town’, or at least the big town for all the small towns in Eastern NC. I can still hear Wally Ausley and Johnny Hood rattling off the commodity prices in the National and Local markets. Forgive the little time trip.

      • BobLee Reply
        2 months ago

        Bob Butler was WPTF’s CEO back then… pre-Curtis. I helped them get EIB on PTF in 1989. Yes, stations had to carry all three hours. For 25 years Don Curtis “printed $$$” via his Rush syndication. The company that syndicates Rush also owns 100s of stations and when they bought a Radio station, they moved RL to their own local station… and now they print $$$ as a result. … Bart Rittner, Maury O’Dell etc all stayed around PTF after EIB started, at least for a few years.

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