BLS: ..Fla$hy Motivational Credo$ !!

    BobLee
    December30/ 2015

    “… splashy flashy graphic displays of motivational credos” …. for only $750,000 are now The Latest “Gotta have du jour” in the Big Time College Sports Arms Bling Race.  So much for charging stations…. big fish tanks…. and even Dabo’s mini-golf course.  How many ESPN Top 100’s have a clue what “a credo” is?

    Graphics

    Imagine the hectic world of BubbaTheRealAD & John Montgomery (Rams Club) and FrauYow & Bobby Purcell (Wolfpack Club).  They read this site like you do, and hardly a day goes by I don’t alert them to their next Mission Impossible …. Go shake down their Fat Cats for more mega-bucks to buy more “shiny pennies” to impress semi-literate 17 y/os. …. Alas, as this report indicates…. many of the semi-literate 17 y/os don’t even notice / don’t care.

    But those recruits at Louisville who “got laid” by ‘dem skanky gals.  Wanna Bet They NCafe Risqueoticed!

    NOTE:  I still say a Double-wide full o’ skanky gals w/ Beyonce butts would be a WHOLE lot cheaper…. and more effective.  Hellfire, throw in a few charging stations AND a Smoothie Machine and the 5-stars would line up to sign up.

    ###

    Say good-by to the good old days when “splashy flashy motivational graphics” was a 5×7′  plywood poster above the steps in Notre Dame locker room  that said Play Like A   Champion Today .  Rudy and Joe  Montana slapped that as they ran out on the field.  That seemed to work pretty well…. huh?

    Notre Dame

    Remember:  Board monkeys don’t care what this crap costs.  BMs don’t contribute $$$.  They just rage about conspiracy theories and stoopid coordinators.  …. Fat Cats have their incurable addiction to bragging rights.  They throw their $$$$ at anything that might let them brag. …and Me?

    I get to laff and laff at the endless utter absurdity of it all.  Hopefully you do too.

    ###

     

    New expense for college football programs: Looking good

    http://www.usatoday.com/story/sports/ncaaf/2015/12/29/graphics-branding-college-football-millions-advent/78039496/

     

    Rachel Axon, USA TODAY Sports 9:14 p.m. EST December 29, 2015
    With a football practice facility set to open in the summer of 2011, Auburn athletics director Jay Jacobs wanted to tell the story of the Tigers’ success through graphics that would keep the full-sized playing area from looking like the interior of an airplane hangar.

    So he looked to Advent, a graphics and branding company that turned more than 300 yards of wall space into splashy orange-and-blue displays of the program’s success and motivational credos.

    The cost? Nearly $750,000 to start, plus updates over the past five years that cost about $60,000, according to documents Auburn provided in response to an open-records request from USA TODAY Sports.

    Auburn’s display and its price tag are becoming the norm among college athletics programs as they seek touches that administrators and coaches think will give them even the slightest competitive advantage. Auburn’s was among more than 600 projects Advent says it has done since 2007. Forty Nine Degrees, a competitor, is averaging 50 to 75 a year, while Rainier Sports has seen this part of its business increase 15% to 20% a year for several years.

    USA TODAY

    Booster organizations provide shield for college football project details

    USA TODAY Sports requested contracts, purchase orders and bid documents related to facility graphics work at 34 of the NCAA’s 128 Football Bowl Subdivision schools and received at least partial responses from 29. From 2007, the first year for which USA TODAY Sports asked for data, through 2010, those schools combined to spend a little less than $500,000 a year on such projects. Since then, their combined spending has been an average of more than $2.5 million a year.

    In 2014, those schools reached their highest total yet — more than $3.1 million.

    With prices ranging from a few thousand dollars to more than a million, these visual accessories are now being treated as a standard cost component of updating facilities or constructing new ones.

    “You wouldn’t build the house and forget to put the carpet in,” says Mississippi State athletics director Scott Stricklin, whose school has worked with Advent on facilities in a variety of sports. “To me, the graphics piece is very similar to that.”

    While spending on graphics occurs for public spaces such as stadium concourses and halls of fames, it increasingly has become a part of team-exclusive spaces like weight rooms, office and meeting spaces and practice facilities.

    Athletics directors cite recruiting — primarily of athletes, but also of donors — as the top reason for investing in this work. But does it have the desired effect? Beyond Advent’s research, which the company declined to share, the effect on player recruiting remains largely anecdotal.

    Interviews with a handful of elite-level football recruits by USA TODAY Sports elicited responses that ranged from enthusiasm about the graphics and their impact, to ambivalence, to almost dismissive indifference. …. (that means the semi-literate 17 y/os don’t really care… i.e. the $$$ is wasted.)

    What’s certain is that the pressure to spend now extends beyond the wealthiest programs to those at the midmajor level that heavily rely on student fees and/or money from the school’s general fund.

    Western Michigan, for example, spent more than $600,000 to brand its football facility as part of a capital project in 2013.

    “Everybody’s crying about how poor they are, but meanwhile they’re just going hog wild with stuff,” said Richard Southall, director of the College Sport Research Institute at South Carolina.

    “It’s just amazing how they just keep spending stuff and keep finding ways to do it. Nobody seems to have cut any sports or anything else, and now magically they did cost of attendance (as an addition to the traditional form of an athletic scholarship). All of this stuff is an indication to me that there’s a lot more money in athletic departments than they want to admit to.”

    And it has resulted in the creation of yet another college sports micro-economy, like those surrounding coaching searches and contract negotiations, NCAA-rules compliance and gigantic video-display scoreboards. Facility decor as a messaging vehicle? Auburn AD Jacobs put it this way: If you’re not telling your story, someone else is.

    “It is all part of the competitive environment in which we operate in college athletics,” he said. “Everyone needs a shiny penny.”

    Fertile ground

    Advent’s Nashville office tells the story of the company’s ties to college athletics. A sign for the project management team is spelled out with letters from colleges’ logos. A map on the wall charts hundreds of locations, each representing a place where the company has done graphics work.

    Around 2008, Advent CEO John Roberson and President Todd Austin shifted their focus from corporate buildings to universities. The move was necessitated by the recession, but in college Grahicsathletics the company found fertile ground for expansion.

    Advent hasn’t been alone in identifying college athletics as a path to success. Michael McClurg, president and part-owner of Forty Nine Degrees, said his company shifted from an interior signage design company in the early 2000s to one that gets 90% of its business from college athletics.

    Many of the companies’ projects aren’t one-time arrangements. Schools that buy custom displays lauding memorable teams and/or players also pay to have them freshened as new championships are won and more players are honored. Florida, which has spent $2.6 million on graphics work since 2007, has displays for All-Americans and former players in the pros, as do many other schools. A graphics update for Alabama included incorporating four Sports Illustrated covers.

    Like Auburn, many schools are branding new indoor practice facilities.

    Virginia Tech, which opened a new facility before this season, spent $241,500 to brand it. Florida paid $245,000 to add graphics to its practice facility, and Virginia’s private booster organization paid $450,000 to do the same to its facility in 2013.

    “When you go in a white igloo, aircraft hangar (i.e. or dirigible / Hindenberg Hangar!) ,  it’s just this overwhelming sense of nothing,” Roberson says.

    Auburn“So by bringing in that brand within that perimeter, now suddenly there isn’t this silence that makes you so uncomfortable. There’s this presence that’s there that says,…

    ‘You may not be seeing it now, but this is where champions are made or this is where momentum is built or this is where performance and skill (are) strengthened and enhanced.’ ”

    But that underlines a fallacy of today’s college sports environment, Southall says. As the NCAA continues to face legal challenges to its limits on what athletes can receive while playing college sports, Southall says, adding elaborate graphics to a building is another way to avoid the core issue of where athletics programs are putting their money.

    “It’s another indication of how … because you can’t compensate the players to anything resembling their market value, so you have to recruit them in other ways,” he says.

    Face-lifts for facilities

    The facility-graphics part of that recruiting pitch is not for new buildings only. Advent estimates about 70% of its projects are on existing buildings.

    At Western Michigan, work done by Forty Nine Degrees in 2013 was aimed at reinvigorating the Bill Brown Alumni Football Center, which was built in 1998. It fabricated huge images of recent athletes.

    The school also broadened its embrace of the “Row the Boat” mantra espoused by coach P.J. Fleck — and that message is carried through the graphics (and in oars) in the football facility. Making those cosmetic upgrades to sell the new vision of the program can be an impactful yet cost-effective way to improve facilties, Western Michigan athletics director Kathy Beauregard says.

    “When you’re bringing young men and women in and many times they’re 16 years old taking a look at your facility, and they’re used to technology, flash, pictures, more of a graphic-design world, fast-changing, it definitely gives us an opportunity that really is an economic way for us to be able change that,” Beauregard says.

    Western Michigan spent nearly $652,000 on branding and graphics for the football building.

    “When it comes to the Mid-American Conference, we want to be a leader in all those pieces to recruit,” Beauregard says.

    In 2014, after the work was done, Western Michigan had the highest-ranked recruiting class in the history of the MAC, according to Rivals.com’s ranking, something Beauregard attributes to Fleck’s efforts and at least in part to the $3 million in facilities upgrades. The Broncos won a share of the MAC West Division title this season; their back-to-back records of 6-2 in conference play is their best two-year run since 1999-2000, and their Bahamas Bowl win last week was the first bowl victory in school history.

    “We were getting athletes that we normally were not getting,” says Beauregard, who also doubled Fleck’s pay for this season to a MAC-leading $800,000.

    While the facility-improvement money was raised through donations and reported as a capital expense, of the athletics department’s $28.9 million in total operating revenue in 2013-14, about $20 million came from the university — including nearly $17 million in cash — according to a report the school filed with the NCAA. The revenue total did not cover the department’s reported $30.1 million in operating expenses.

    That kind of spending is troubling at midmajor programs, said David Ridpath, an assistant professor of sport administration at Ohio University, also a MAC school, and a longtime advocate of college athletics reform.

    “I would argue that the 80% — the rest of us — could be just as successful athletically by managing our funds better and not doing a lot of things that I would deem frivolous,” he said. “I don’t see a lot of difference between the midmajor athletes that we’re getting at midmajor schools than I did 20 years ago.”

    A boost for recruiting?

    Among athletes being recruited by major schools, the impact of graphics seems to be mixed.

    DeSoto High (Texas) wide receiver Dee Anderson has committed to LSU, whose football facility renovation in 2013 included graphics from Forty Nine Degrees highlighting former Tigers players’ NFL success.

    “Seeing that impacts me,” Anderson said. “Basically, it’s me knowing that I have big shoes to fill. Also, it reminds me every day that I need to work hard and get my picture put up on the walls.”

    DeAngelo Gibbs, a five-star junior cornerback from Suwanee, Ga., said:

    Auburn’s display and its price tag are becoming the norm among college athletics programs as they seek touches that administrators and coaches think will give them even the slightest competitive advantage. Auburn’s was among more than 600 projects Advent says it has done since 2007. Forty Nine Degrees, a competitor, is averaging 50 to 75 a year, while Rainier Sports has seen this part of its business increase 15% to 20% a year for several years.

    USA TODAY

    Booster organizations provide shield for college football project details

    USA TODAY Sports requested contracts, purchase orders and bid documents related to facility graphics work at 34 of the NCAA’s 128 Football Bowl Subdivision schools and received at least partial responses from 29. From 2007, the first year for which USA TODAY Sports asked for data, through 2010, those schools combined to spend a little less than $500,000 a year on such projects. Since then, their combined spending has been an average of more than $2.5 million a year.

    In 2014, those schools reached their highest total yet — more than $3.1 million.

    With prices ranging from a few thousand dollars to more than a million, these visual accessories are now being treated as a standard cost component of updating facilities or constructing new ones.

    “You wouldn’t build the house and forget to put the carpet in,” says Mississippi State athletics director Scott Stricklin, whose school has worked with Advent on facilities in a variety of sports. “To me, the graphics piece is very similar to that.”

    While spending on graphics occurs for public spaces such as stadium concourses and halls of fames, it increasingly has become a part of team-exclusive spaces like weight rooms, office and meeting spaces and practice facilities.

    Athletics directors cite recruiting — primarily of athletes, but also of donors — as the top reason for investing in this work. But does it have the desired effect? Beyond Advent’s research, which the company declined to share, the effect on player recruiting remains largely anecdotal.

    Interviews with a handful of elite-level football recruits by USA TODAY Sports elicited responses that ranged from enthusiasm about the graphics and their impact, to ambivalence, to almost dismissive indifference.

    What’s certain is that the pressure to spend now extends beyond the wealthiest programs to those at the midmajor level that heavily rely on student fees and/or money from the school’s general fund.

    Western Michigan, for example, spent more than $600,000 to brand its football facility as part of a capital project in 2013.

    “Everybody’s crying about how poor they are, but meanwhile they’re just going hog wild with stuff,” said Richard Southall, director of the College Sport Research Institute at South Carolina. “It’s just amazing how they just keep spending stuff and keep finding ways to do it. Nobody seems to have cut any sports or anything else, and now magically they did cost of attendance (as an addition to the traditional form of an athletic scholarship). All of this stuff is an indication to me that there’s a lot more money in athletic departments than they want to admit to.”

    And it has resulted in the creation of yet another college sports micro-economy, like those surrounding coaching searches and contract negotiations, NCAA-rules compliance and gigantic video-display scoreboards. Facility decor as a messaging vehicle? Auburn AD Jacobs put it this way: If you’re not telling your story, someone else is.

    “It is all part of the competitive environment in which we operate in college athletics,” he said. “Everyone needs a shiny penny.”

    Fertile ground

    Advent’s Nashville office tells the story of the company’s ties to college athletics. A sign for the project management team is spelled out with letters from colleges’ logos. A map on the wall charts hundreds of locations, each representing a place where the company has done graphics work.

    Around 2008, Advent CEO John Roberson and President Todd Austin shifted their focus from corporate buildings to universities. The move was necessitated by the recession, but in college athletics the company found fertile ground for expansion.

    Advent hasn’t been alone in identifying college athletics as a path to success. Michael McClurg, president and part-owner of Forty Nine Degrees, said his company shifted from an interior signage design company in the early 2000s to one that gets 90% of its business from college athletics.

    Many of the companies’ projects aren’t one-time arrangements. Schools that buy custom displays lauding memorable teams and/or players also pay to have them freshened as new championships are won and more players are honored. Florida, which has spent $2.6 million on graphics work since 2007, has displays for All-Americans and former players in the pros, as do many other schools. A graphics update for Alabama included incorporating four Sports Illustrated covers.

    Like Auburn, many schools are branding new indoor practice facilities.

    Virginia Tech, which opened a new facility before this season, spent $241,500 to brand it. Florida paid $245,000 to add graphics to its practice facility, and Virginia’s private booster organization paid $450,000 to do the same to its facility in 2013.

    “When you go in a white igloo, aircraft hangar (a/k/a “Hindenberg Hangar !!), it’s just this overwhelming sense of nothing,” Roberson says.

    “So by bringing in that brand within that perimeter, now suddenly there isn’t this silence that makes you so uncomfortable. There’s this presence that’s there that says, ‘You may not be seeing it now, but this is where champions are made or this is where momentum is built or this is where performance and skill (are) strengthened and enhanced.’ ”

    But that underlines a fallacy of today’s college sports environment, Southall says. As the NCAA continues to face legal challenges to its limits on what athletes can receive while playing college sports, Southall says, adding elaborate graphics to a building is another way to avoid the core issue of where athletics programs are putting their money.

    “It’s another indication of how … because you can’t compensate the players to anything resembling their market value, so you have to recruit them in other ways,” he says.

    Face-lifts for facilities

    The facility-graphics part of that recruiting pitch is not for new buildings only. Advent estimates about 70% of its projects are on existing buildings.

    At Western Michigan, work done by Forty Nine Degrees in 2013 was aimed at reinvigorating the Bill Brown Alumni Football Center, which was built in 1998. It fabricated huge images of recent athletes.

    The school also broadened its embrace of the “Row the Boat” mantra espoused by coach P.J. Fleck — and that message is carried through the graphics (and in oars) in the football facility. Making those cosmetic upgrades to sell the new vision of the program can be an impactful yet cost-effective way to improve facilties, Western Michigan athletics director Kathy Beauregard says.

    “When you’re bringing young men and women in and many times they’re 16 years old taking a look at your facility, and they’re used to technology, flash, pictures, more of a graphic-design world, fast-changing, it definitely gives us an opportunity that really is an economic way for us to be able change that,” Beauregard says.

    Western Michigan spent nearly $652,000 on branding and graphics for the football building.

    “When it comes to the Mid-American Conference, we want to be a leader in all those pieces to recruit,” Beauregard says.

    In 2014, after the work was done, Western Michigan had the highest-ranked recruiting class in the history of the MAC, according to Rivals.com’s ranking, something Beauregard attributes to Fleck’s efforts and at least in part to the $3 million in facilities upgrades. The Broncos won a share of the MAC West Division title this season; their back-to-back records of 6-2 in conference play is their best two-year run since 1999-2000, and their Bahamas Bowl win last week was the first bowl victory in school history.

    “We were getting athletes that we normally were not getting,” says Beauregard, who also doubled Fleck’s pay for this season to a MAC-leading $800,000.

    While the facility-improvement money was raised through donations and reported as a capital expense, of the athletics department’s $28.9 million in total operating revenue in 2013-14, about $20 million came from the university — including nearly $17 million in cash — according to a report the school filed with the NCAA. The revenue total did not cover the department’s reported $30.1 million in operating expenses.

    That kind of spending is troubling at midmajor programs, said David Ridpath, an assistant professor of sport administration at Ohio University, also a MAC school, and a longtime advocate of college athletics reform.

    “I would argue that the 80% — the rest of us — could be just as successful athletically by managing our funds better and not doing a lot of things that I would deem frivolous,” he said.

    “I don’t see a lot of difference between the midmajor athletes that we’re getting at midmajor schools than I did 20 years ago.”

    A boost for recruiting?

    Among athletes being recruited by major schools, the impact of graphics seems to be mixed.

    DeSoto High (Texas) wide receiver Dee Anderson has committed to LSU, whose football facility renovation in 2013 included graphics from Forty Nine Degrees highlighting former Tigers players’ NFL success.

    “Seeing that impacts me,” Anderson said. “Basically, it’s me knowing that I have big shoes to fill. Also, it reminds me every day that I need to work hard and get my picture put up on the walls.

    DeAngelo Gibbs, a five-star junior cornerback from Suwanee, Ga., said:

    “I won’t say that I leave a visit remembering (the graphics), but it’s something I definitely notice while I’m there. It’s big because it shows the great players that have come before me. It’s not mind-blowing or anything, but it’s definitely a cool thing to check out while I’m there.”

    Advent CEO Roberson says his company has conducted research about recruiting and how athletes make their decisions. He and company president Austin declined to go into much detail beyond saying that it focused on more than 3,000 top football recruits and that the athletes don’t fully comprehend the effectiveness of his company’s presentations.

    “When it works, they don’t know why it works,” Austin says. “They just say it felt like home and it felt right. That’s the answer they give when all the pieces align and you’ve done your job.”

    And when it doesn’t work, schools have the ability to get the recruit anyway.

    Guard Michael Eletise from Kaiser High in Hawaii has committed to Arizona. He said the school’s graphics, which include more than $540,000 worth of work since 2012, were irrelevant to him.

    “They have this big picture in the weight room. For me, it doesn’t really matter,” he said. “The place where you train is the place where you train. The field is the most important place. For some people it might matter and make them feel more amped up if there (are murals in the weight room). But it doesn’t for me.”

    Axon reported from Nashville. Contributing: Josh Barnett and Jason Jordan; Steve Bradley of the (Rochester, N.Y.) Democrat and Chronicle

    ###

    Don’t Forget To Check-Out QUIRKY NEWS !!

    BobLee
    • JDanWuff Reply
      4 years ago

      After watching a few post season “bowel” (sic) games, I’m not sure where the semi comes from in your description “semi-literate”. A goodly portion of those I watched and heard wouldn’t pass the semi test.
      I think UNC will have to eventually rebrand as “UNC” and “Carolina” are a lot of words to remember. Schools like State, Tech, Cavs, Dook, Noles, Canes, etc with one word monikers might eventually find an edge in the simplicity of name. The flagship may have to be known simply as Heels. Forget traditions. And go to all black uniforms.
      But by all means, add graphics to the blimp hangar. LOL!

      • BobLee Reply
        4 years ago

        It’s “motivational credos” for “branding purposes” JDan. 🙂 …. To UNC’s “credit”, they did wear “old school” unis all year long. The only team wearing any shade of red at BOA was the one ringing cowbells.
        .
        TCU’s Star QB was arrested last night for slugging a policeman after sneaking out after curfew. The thugs are now “in charge”. Then there was the Clemson player caught with COCAINE possession. 🙁

    • oldwuf vet Reply
      4 years ago

      Just swam back from attending my first bowl game in Charlotte. I guess Mississippi State must have some hellacious graphics on the walls down there in StarkVegas. We gotta get some of them for our new blimp hanger.

      • BobLee Reply
        4 years ago

        Now, Now …. just give DD time to install all those charging stations and everything will be just peachy.

    • Doug Reply
      4 years ago

      I don’t agree that these new shiny pennies are intended to impress semi-literate 17 y/os. The intention is for the adults to impress themselves which is the real absurdity.

      • BobLee Reply
        4 years ago

        OUR school wastes more $$$$ on recruiting crap than YOUR school does…. so WE must be better human beings that you people…. ??

        • Doug Reply
          4 years ago

          Something like that. Dumbassery reigns!!

    • AO-in-GSBO Reply
      4 years ago

      The Highland Park [Dallas] High School has a nicer indoor practice barn than the one at Auburn. You telling me that statue of Choo Choo out front ain’t enough to draw the flys? Maybe if they animated it

      • BobLee Reply
        4 years ago

        A “Dabin'” Choo Choo WOULD DEFINITELY “wake up the sleeping giant” !!!! 🙂

    • Old MacDonald Reply
      4 years ago

      Ignoring that much of the target audience can’t even read the stuff … how in the world does it cost $1/4- 1/2 million to put that crap on the walls?

      • BobLee Reply
        4 years ago

        Don’t know! I guess those two or three companies that “all the juggernauts use” know they have desperate clients who NEED IT RIGHT NOW so they can charge whatever they want to. There is no “logic” to any of these.

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